Are you tired of poor engagement and low audience visits on your website? Then this is the perfect blog for you! In this blog, we will be going through the major functions of SEO or Search Engine Optimisation, which makes it the perfect tool for increasing traffic and reach of websites on the internet. 

What is Search Engine Optimisation?

Search engine optimization is an important component of the digital marketing process and holds power to enhance and improve the user experience and overall growth of a website if used correctly and professionally. It is a valuable tool for brands to build awareness, and a strong online presence, along with building connections with the target audience. This can be achieved by hiring a top digital marketing agency chain reaction that provides the best Seo services that work intently to solve all your SEO problems. 

Now, let us go through everything you should know about SEO and how it can help you in the digital world that we live in today.

Power of SEO

Here are various components that are considered to be the Power of SEO

1. Keywords

Keywords are words used by people to search for a specific product or topic on the internet, and brands use keywords to connect with the audience and push their products as much as they can on the internet. While using keywords, brands should do extensive and proper research to maximize the effects of the keywords. You cannot and should not use keywords like they are just words. It is important to select them carefully and judicially before using them on your web page to be efficient and effective.

2. Content

Content is a crucial part of SEO as it can be termed as the wheels of your whole brand that will take you to engage with the audience. If the person feels the information was up to the mark, he might mention it to his acquaintances and so on. 

3. Local SEO

Local SEO is rapidly growing and becoming important in the SEO domain as people are using their mobile phones to search for every little thing. Local SEO makes sure that if you own any kind of business and people search for the niche you deal in, your website will get recommended to the user. With this tool, you can build a good relationship with your local community. 

4. Off Page Seo

Link Building is a powerful strategy, and you need someone experienced to make it happen right. It should include services like guest posting, social bookmarking, submissions on portals, etc.


Search engine optimization is gradually becoming the top practice of the digital marketing domain for websites and brands to grow quickly and get on the top of search engine results. It can also help to maximize the amount of engagement and traffic coming onto your website. So if you’re looking for a reliable brand, look for Digital Marketing by ChainReaction to get the best results.