E-commerce Business in Dubai

Dubai has always been a center of interest for global business and investors. With the advent of online shopping, more and more E-commerce businesses are popping up. In terms of B2C E-commerce, the United Arab Emirates (UAE) is a leader. With more than 60% of online buyers residing in Dubai, the UAE leads the Gulf Cooperation Council (GCC) in E-commerce. No wonder it’s an amazing opportunity to start your E-commerce in this thriving market. If you have made up your mind, here’s a quick guide on setting up an E-commerce business in Dubai.

Step 1: Explore the market potential

Make sure to conduct proper research on UAE’s market. An appropriate business model must be selected while considering client needs, market trends, and your company’s unique value proposition (UVP). You can choose a business-to-business (B2B), business-to-client (B2C), or client-to-business (C2B) module depending on the market possibilities.

Step 2: Select a suitable location

Yes, E-commerce sells goods online, but you still need a physical address. Based on your business size and demands, you can choose from a wide range of locations within the city. Many are reasonably priced, and some might even offer office discounts to establish new companies. You can apply for a license in one of two legal zones: a free zone or a non-free zone (Mainland zone). Each of the two categories offers its unique advantages and limitations.

Step 3: Company name registration

When choosing a name for your Dubai-based e-commerce company, abide by all naming conventions. Avoid using any disrespectful or inappropriate language, including terms that are derogatory in any way.

Step 4: Apply for a license.

Although Limited Liability Companies (LLCs) are the legal entity of choice for most SMEs, make a decision based on your specific needs. What is the status of your current residency? What type of corporate organization do you prefer? What kind of business endeavors will you pursue? Such factors will ultimately determine what paperwork and permits you require to run your E-commerce firm in Dubai lawfully. At last, complete all necessary paperwork, and send it to the appropriate departments along with the application fees and signed paperwork.

Step 5: E-commerce platform development

After getting the license, it’s time to create your store. A good quality website is a must to start an E-commerce business. To increase sales and increase organic traffic to your web portal, ensure it is properly optimized.

Step 6: Customer and support

Lastly, your E-commerce firm should have a well-established body that manages customer issues. It can range from technical issues to managing a database and import-export facilities. In Dubai, you can choose from two categories: develop your own logistics at your own expense or use third-party logistical assistance.


Technology developments and the post-pandemic scenario has boosted the potential for E-commerce in the UAE. Consumers these days are favoring the convenience that E-commerce offers. Undoubtedly in the coming years, E-commerce will become the new standard of market.